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Strategy as Art

Here, we’re not talking about strategy as a rundown of stereotypes. We’re breaking away from those conventional views and unleashing the art of strategy – the real art of thinking. No endless frameworks or predefined processes. As long as you are looking for something different and fun about strategy talks, you are in for a treat!

Hey there~ I'm Eva, a strategy enthusiast with 7 years of experience navigating the business strategy realm, practicing its philosophy in my daily adventures.

About this site

I vividly recall my early days working on strategy projects as a consultant, when I relied a lot on well-established frameworks and processes. However, I soon realized this seemingly time-saving approach didn’t often yield strategies with disruptive impact.

The feeling got more real after I moved to corporates, the land of complex and rigorous processes, especially for strategic initiatives. While I appreciate the need for standardization and easier management; it’s gradually killing our capabilities of thinking. We are all creatures of habit, wanting a predefined roadmap to follow. But it’s not working if you want a game-changing strategy. It is the mindset that we have to change. Strategy is an art; no rigid processes or textbook frameworks can capture its essence. Let’s uncover the charming artistry of strategy and reshape the mindset together.

Featured Posts

I aim to post one article every two weeks. Stay tuned!

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